Prescription drugs: They come in little white bottles. They take the shape of tablets, gels, or liquids. And they can’t talk.
That last fact usually goes without saying. No one would expect medications to speak, right? Actually, proposed regulations seem to anticipate just that. If drug companies couldn’t advertise in the first three years after a drug’s approval, doctors and patients wouldn’t find out about them unless they somehow promoted themselves.
It’s hard to imagine a situation in which doctors don’t know about medical advances and patients don’t benefit from the latest drugs. But that’s because drug companies do a fantastic job of getting the word out. Prohibit companies from mentioning new drugs, and fewer people will know about them.
