File this under “Creative Revenue Streams”: Missouri lawmakers are considering legislation that would allow school districts to sell ad space on their buses as a way of raising revenue, and at least one school district is already taking the idea very seriously (emphasis mine).
The people who have researched the idea said it wouldn’t bring in a ton of money, but many districts are in a position where every little bit helps.
Parents and school officials in the Lee’s Summit School District met and discussed the idea Thursday evening.
Parent Keith Asel said it could make about $500,000 for Lee’s Summit schools.
“With all the budget cuts we’ve had, if we can just incrementally move the needle through things like school bus advertising, we can get to a number that really makes a difference,” he said. “We’ve got to think outside the box. The traditional means, I mean, we’ve already put such a burden on taxpayers.”
As it turns out, 17 states already allow districts to implement such an advertising program. Parents at the meeting reportedly did not have a problem with the idea, either, so long as the advertisements are age-appropriate. Supporters said ads for “alcohol, tobacco and even sugary foods” would be “restricted,” which I assume means effectively or explicitly “banned.”
My take? It is a great idea. Until I saw this story I had not realized that such a bill was floating around the Capitol, but apparently the bill has support from both sides of the aisle. Like the parent in the report says, we have to “think outside the box” if we want to improve education and reduce tax burdens. This, to me, is a great proposal that seems like it would promote both objectives.
