Political Party Symbols and Voter Cues

State and Local Government |
By David Stokes | Read Time 2 minutes

Prime Buzz over at the KC Star has a story from the AP about a proposal to eliminate the party symbols from our ballots in Missouri. When I first read the headline, I thought the idea was to remove the words “Republican” or “Democrat” or “Libertarian” from the ballot and expect people to remember who was affiliated with which party. After a full reading, though, it appears that the proposal only entails taking away the pictures of the elephant or donkey that commonly symbolize the major parties. (Question: What is the symbol of the Libertarian Party? I don’t know, but it should be a cat with a lasso around it.)

Removing the party symbols would hardly be a disaster, but I still don’t support it. Simply put, such symbols are an easy and simple way to provide people with voting cues, and this helps people cast a more informed vote. In this instance, the symbols may only be a very minor cue that only provide additional information to a few people, but it is still a cue — and one with negligible costs, at that. For a more detailed analysis of why party labels improve voter information, check out the op-ed I wrote last year about Franklin County’s charter proposal to move toward nonpartisan elections. The overall proposal for Franklin County was fine, but the idea to move to nonpartisan elections was bad enough to rescind my support for the entire proposal.

Thanks to that reliable elephant Combest for the link.

About the Author

David Stokes is a St. Louis native and a graduate of Saint Louis University High School and Fairfield (Conn.) University. He spent six years as a political aide at the St. Louis County Council before joining the Show-Me Institute in 2007. Stokes was a policy analyst at the Show-Me Institute from 2007 to 2016. From 2016 through 2020 he was Executive Director of Great Rivers Habitat Alliance, where he led efforts to oppose harmful floodplain developments done with abusive tax subsidies. Stokes rejoined the Institute in early 2021 as the Director of Municipal Policy. He is a past president of the University City Library Board. He served on the St. Louis County 2010 Council Redistricting Commission and was the 2012 representative to the Electoral College from Missouri’s First Congressional District. He lives in University City with his wife and their three children.

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